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Starbucks: How social, mobile deliver return on investment – ZDNet
Wednesday, December 5, 2012 22:33
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Starbucks: How social, mobile deliver return on investment
ZDNet In a nutshell, Starbucks biggest returns from its digital strategy boils down to lower marketing costs and perks such as more sales velocity as customers use mobile payments and get through lines quicker. Adam Brotman, Starbucks' chief digital officer … |
2012-12-05 21:23:03
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