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Coca-Cola Campaign Takes on Obesity
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An anti-obesity ad rolled out this week from an unlikely source: Coca-Cola.
The soft drink giant unveiled a campaign that will take on what it’s calling “the issue of this generation.” The first ad in the campaign, the 2-minute spot above, notes that Coke can “play an important role” in the fight against obesity. The ad also points out that of its 650 beverages, Coca-Cola now offers 180 low- and no-calorie choices. In addition, the company has introduced smaller-portion drinks which Coke intends to have in 90% of the country by the end of the year. It’s unclear whether another ad in the series will run during the Super Bowl. Coke has purchased three 30-second spots during the big gam… Continue reading…
More About: Advertising, coca cola, Marketing, Social Good
source: http://feeds.mashable.com/~r/Mashable/~3/IiAvSQ2wa4E/
2013-01-15 08:33:01
Source: http://someit.com/2013/01/15/coca-cola-campaign-takes-on-ob/
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