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Bear Grylls Seeks Adventure in Latest Air New Zealand Video
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The creative minds at Air New Zealand have come up with a new way to demonstrate flight safety in their latest video, starring British adventurer Bear Grylls. Previously, the company has worked with Peter Jackson and castmembers from The Hobbit, Richard Simmons, and David Hasselhoff.
SEE ALSO: See How Peter Jackson Turns New Zealand Into Middle Earth
This is the first of its unique in-flight safety videos to be filmed outside of the airline. Instead, Grylls runs along the scenic 32-kilometer Routeburn Track, while providing passengers with “The Bear Essentials of Safety.”
Along the way, Grylls encounters New Zealand natives, like entomologist Ruud Kleinpaste, and local animals… Continue reading…
More About: Advertising, Bear Grylls
source: http://feeds.mashable.com/~r/Mashable/~3/zeJF7TOxf2E/
2013-02-26 08:40:28
Source: http://someit.com/2013/02/26/bear-grylls-seeks-adventure-in/
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