Visitors Now:
Total Visits:
Total Stories:
Profile image
By SomeIT (Reporter)
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Drawbridge’s $14M Round Valued The Cross-Device Ad Targeting Startup At $99M

Friday, February 22, 2013 19:57
% of readers think this story is Fact. Add your two cents.

(Before It's News)

In SoMeIT (Social Media Information Technology), we are fully dedicated to satisfying all of your web needs, integrating your business to social networks.

Drawbridge, a Kleiner Perkins- and Sequoia-backed startup aiming to improve mobile and cross-device ad targeting, has raised $14 million in Series B funding. AdAge actually broke the news earlier this week, but a source with knowledge of the deal told me that the story got one crucial detail wrong — the new funding actually valued Drawbridge at $99 million, more than double the $45 million that AdAge reported.

I trust my source more than I trust AdAge’s unidentified “executive familiar with the deal,” but then I would, wouldn’t I? For those of you following along at home, this might seem like a classic he-said she-said situation. I will point out, however, that $45 million seems like a pretty low valuation for a company that has raised a total of $20.5 million in funding. Plus, raising $14 million at that valuation would mean giving away a lot of the company. Since Drawbridge is a young startup that only raised its Series A and launched its first products last year, it probably isn’t so cash-strapped that it needs to take money on such unfavorable terms.

source: http://feedproxy.google.com/~r/Techcrunch/~3/iZ-PsgXRNlM/



Source:

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.