| Story Views | |
| Now: | |
| Last Hour: | |
| Last 24 Hours: | |
| Total: | |
McDonald’s Taps Startup Yappem to Spread Buzz About the Big Mac
In SoMeIT (Social Media Information Technology), we are fully dedicated to satisfying all of your web needs, integrating your business to social networks.
AUSTIN — Startup Yappem has landed one of the world’s biggest advertisers — McDonald’s — for a campaign that aims to generate buzz for the Big Mac
Yappem employees handed out “Be Our Guest” cards that granted holders a free Big Mac at South by Southwest on Saturday. The recipients were encouraged to log onto Yappem — a social network that rewards users for discussing brands — and post about their experiences using the hashtag, #BigMac. Those who did so got Yappem coins, which can be redeemed for gift cards at Gyft.com. Although the campaign began in Austin, consumers across the country are welcome to participate.
source: http://feeds.mashable.com/~r/Mashable/~3/vc5tdn5dDIM/
2013-03-09 19:31:40
Source: http://someit.com/2013/03/09/mcdonalds-taps-startup-yappem/
Source:
