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Google Debuts +Post Ads On Google+
Google has finally forayed into ads and unveiled its first monetization effort for its social networking platform, Google+. Dubbed as+Post ads, they will let brands push content from public Google+ pages to any site using Google’s ad network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta.
“Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads”, product manager Eran Arkin said in a blog post. +Post ads can include Google+ photos, videos or even a Hangout, allowing brand advertisers to “think of the entire web as their social stream”. They allow consumers to engage in conversations with advertisers, leave comments or questions and even re-share videos with friends.
Watch the following video to see how Toyota is using +Post Ads to engage customers.
These are basically promoted posts, but rather than just appearing on Google+, they appear throughout the Google Display Network which claims over 2 million web sites. The Google+ ads don’t include recommendations though — only public posts from Google+ users. Google says these brands are seeing expansion rates 50% higher than the industry average for rich media ads. The company plans to collect feedback from users and brands over the next few months, during which time Google+ will also open up +Post ads to additional advertiser.
Image Source | searchenginejournal
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Source: http://www.watblog.com/2013/12/11/google-debuts-post-ads-on-google/
