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IDC Publishes Top 10 Predictions for 2014 – Mobile Marketing Watch

Monday, December 9, 2013 10:06
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IDC Publishes Top 10 Predictions for 2014
Mobile Marketing Watch
Prediction 8: The Battle for Dominance on the 3rd Platform Will Begin as Firms Move from Ad Hoc, Repeatable Initiatives to Managed Initiatives and New Application Mashups That Target Value Creation in Customer Acquisition, Market Intelligence, and

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Source: http://mobilemarketingandtechnology.com/2013/12/09/idc-publishes-top-10-predictions-for-2014-mobile-marketing-watch/

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