Flytxt’s Mobile Advertising Platform Integrated Within Idea Cellular

(Before It's News)

Idea Cellular has partnered with Data Analytics firm Flytxt for the latter’s Mobile Advertising Platform ‘QREDA’.

India’s third largest telecom service provider Idea Cellular tied–up with Flytxt to incorporate Mobile Advertising within its network. As part of the deal, Flytxt’s QREDA, a Mobile Advertising Platform, as well as Mobile Advertising Marketplace, mADmart, will allow brands and agencies to engage Idea Cellular’s customers.

What are the products? ‘mADmart is a unique Communications Service Provider (CSP) anchored mobile ad marketplace that follows synchronous two sided business model’. It provides an opportunity for CSPs to leverage their in-depth understanding of subscribers, thus enabling brands and advertisers to deliver highly relevant offers. For Idea Cellular, Flyytxt’s claims its mADmart will increase ROI for advertisers providing them with better reach and meaningful engagement than any existing media today.

The QERDA platform will extend the company’s expertise in Data Analytics to Idea Cellular, enabling the telecom service provider to make tactile sense of the Customer Data and in turn serve relevant contextual advertising on mobile. However, apart from enhancing monetization of subscriber base, Flytxt will enable Idea to conduct customer satisfaction exercises along with tools for measuring ad campaign effectiveness.

These platforms will jointly work to offer an autonomous, self–service advertising platform for brands to independently manage end-to-end multi-channel, cross-channel mobile ad campaigns, shared Srinivasa Ravi, Head-mADmart. Primarily supporting smartphones, Flytxt’s products claim to be versatile enough to help brand managers devise newer advertising campaigns and yet closely monitor their progress and effectiveness.

Idea Cellular has over 130 Million mobile subscribers. This is certainly a huge demographic. Idea’s subscriber base coupled with Big Data Analytics via Flytxt’s QERDA and mADmart could indeed prove a potent mix. However, the most important aspect to ensure would still be to offer engaging advertising that is not intrusive. What do you think?

Source | TelecomTiger

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