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Lack of good data is impeding the growth of mobile marketing, say experts – exchange4media.com

Sunday, February 9, 2014 21:01
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exchange4media.com
Lack of good data is impeding the growth of mobile marketing, say experts
exchange4media.com
Mobile phone as a channel for advertising remains largely untapped in our country, due to either lack of good data or knowledge on how to utilize its full potential. Is it lack of ROI or useful data that is preventing mobile marketing to reach its true

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Source: http://mobilemarketingandtechnology.com/2014/02/09/lack-of-good-data-is-impeding-the-growth-of-mobile-marketing-say-experts-exchange4media-com/

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