| Online: | |
| Visits: | |
| Stories: |
| Story Views | |
| Now: | |
| Last Hour: | |
| Last 24 Hours: | |
| Total: | |
Strong Tablet Growth Expected
Tablets will continue to gain market share and should be a major focus for marketers as they plan their mobile strategies, according to new research from NPD DisplaySearch, Santa Clara, Calif.
The research firm’s Quarterly Mobile PC Shipment and Forecast Report predicts that global blet PC shipments will rise to 315 million in 2014, comprising more than 65 percent of the market. By 2017 tablet PC shipments will climb to 455 million, encompassing nearly 75 percent of the mobile PC market.
Falling prices are one of the factors expected to boost sales. The worldwide tablet PC average selling price is expected to fall from $311 in 2014 to $296 in 2017. As new technologies and features hit the market, consumers will have more options to choose from, including new display technologies, a greater variety of screen sizes and higher resolutions
“Momentum for the tablet PC market is in full swing as it has become the dominant mobile PC form factor,” said. “Competition is expected to increase as traditional notebook PC brands, including Lenovo, HP, and Dell update their product portfolios to emphasize tablet PCs,” says Richard Shim, NPD DisplaySearch senior analyst . “Increased competition will mean more attention on, and development of, various segments of the market, which will ultimately lead to greater choice and devices that better fit the needs of consumers.”
In the tablet PC market, oxide, LTPS, AMOLED, and other emerging screen technologies, as well as 8.4-inch, 10.5-inch, and other new sizes are expected to give brands increased flexibility to offer more differentiated products to consumers, according to the research firm. Tablet PCs with screens smaller than 9 inches will comprise approximately two-thirds of overall shipments in 2014. The most tablet PC market share will go to 7-inch screens, exceeding 30 percent by 2017.
Source: http://mobilemarketingandtechnology.com/2014/02/06/strong-tablet-growth-expected/
