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Google plans to launch 180 satellites could provide significant competition in the developing world and rural areas. Google also still plans to deploy stratospheric balloons and long duration drones to provide internet.
Google has about 70-80% of all ecommerce ad revenue in the world. So the more internet there is and the more internet ad revenue there is then the more money Google makes.
Project Loon balloons travel approximately 20 km above the Earth’s surface in the stratosphere. Winds in the stratosphere are stratified, and each layer of wind varies in speed and direction. Project Loon uses software algorithms to determine where its balloons need to go, then moves each one into a layer of wind blowing in the right direction. By moving with the wind, the balloons can be arranged to form one large communications network.
The effect of competition could be powerful. Google’s entry into municipal fiber markets has tended to drive down prices and improve service offerings from existing ISPs, according to some analyses.
if Google could beam Internet connectivity to countries [or states or counties in the United States] that have only a single ISP—often one controlled by a government—and very high prices for Internet connectivity, “that could be a game changer for a huge swath of the globe,” says Rob Faris, research director at the Berkman Center for Internet and Society at Harvard.