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The money is pouring into Pebble’s Kickstarter campaign, launched Tuesday, for its new smartwatch, Pebble Time. Within hours, upwards of 27,000 supporters had pledged more than $5.6 million. The project’s goal was to raise a mere $500,000. The strength of the response highlights the enthusiastic fan base Pebble has built over the years.
“Pebble’s no stranger when it comes to wildly successful Kickstarter campaigns, with its first-gen watch currently seated second among the sites most-funded projects,” said 451 Research analyst Ryan Martin.