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Google Gets Physical, Target Gets Digital
Recent initiatives by two distinctly different powerhouse brands couldn’t possibly illustrate the any-channel imperative more clearly.
On March 11, Google opened a physical store-within-a-store at London’s Currys PC World. It’s not a seasonal pop-up and it’s not a temporary boutique. It’s a well-funded, permanent fixture that was built with one goal in mind: providing a hands-on product experience.
When Google UK marketing director James Elias spoke at the store launch, he all but acknowledged that the company’s digital-only presentation of its high-tech product lineup could only take Google so far. “With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer,” he said. “From an incredible range of devices to a totally-connected, seamless online life. We think it’s a genuinely unique try-before-you-buy experience.”
Source: http://mobilemarketingandtechnology.com/2015/03/13/google-gets-physical-target-gets-digital/
