| Online: | |
| Visits: | |
| Stories: |
| Story Views | |
| Now: | |
| Last Hour: | |
| Last 24 Hours: | |
| Total: | |
Lightspeed Acquires SEOshop; Will Be Offering Omni-Channel POS Solution
Lightspeed, a cloud-based POS provider that has been serving small retail merchants for 10 years and restaurants for a little more than a year this week acquired Amsterdam-based eCommerce software company SEOshop, and launched Lightspeed eCom, its new eCommerce platform, which will enable restaurant owners to use an integrated platform for their omni-channel offerings, CEO Dax DaSilva told Mobile Marketing & Technology.
The platform will also eventually enable similar services to restaurants, enabling patrons to pre-order and pay, Dasilva said.
Lightspeed’s first offering for online-only merchants also features predictive analytics, full design customization and the ability to manage complex inventory needs. In the coming months, Lightspeed will integrate Lightspeed eCom with its Lightspeed Retail cloud-based POS solution.
“This is an enormous step in the evolution of our company, Dasilva said. “We set out to help independent retailers grow and thrive by giving them a POS with the same back-office tools used by big retail in a user-friendly, mobile package. “Bringing SEOshop into the Lightspeed family gives us additional scale, and allows us to help store owners create a global shopping experience and sell smarter- all from an iPad- no matter how their customers choose to shop.”
SEOshop is the fastest growing eCommerce platform in Europe, doubling revenue every year and growing more than 1000 percent since receiving VC investment from henQ in 2011. SEOshop serves more than 8,000 leading online merchants including Heineken, Philips Lighting, National Geographic Netherlands and the Van Gogh Museum, all of whom will become Lightspeed eCom customers. As part of the deal, SEOshop CEO Ruud Stelder will join the Lightspeed leadership team as director of global eCommerce revenue, and CTO Dennis Cuijpers will become Lightspeed’s director of eCommerce development and architecture.
“The acquisition enabled us to add 80 e-commerce experts,” Dasilva said. “We’re bringing on the whole team.”
Lightspeed specializes in merchants with one to 10 locations and restaurants featuring high-ticket items and premium services. These businesses have more complex needs than their peers, Dasilva explains, pointing to the need to track inventories and, for the restaurants, the need to manage the front of the business (with customers) as well as the backend of the business. More simple POS solutions cannot handle this type of complexity, he explained.
Source: http://mobilemarketingandtechnology.com/2015/11/21/lightspeed-acquires-seoshop-will-be-offering-omni-channel-pos-solution/
