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It's Time To RISE: A Recap Of One Of Retail's Newest And Best Events
The 2016 NRF BIG Show may be in the rear-view mirror, but the countless data attendees gathered before, during, and after the show will help retailers improve their businesses in 2016 and beyond. I had the pleasure of attending a few pre-NRF events, including RISE (Retailer Innovation & Shopper Expertise Symposium) held The Gansevoort Park Avenue. RISE’s tagline, “to unite the most experienced, accomplished, and respected leaders in the industry… and to celebrate the future of retail, diversity and innovation,” exceeded expectations. Indeed, RISE’s main purpose was to celebrate inspirational women in digital and retail technology, and to say that it succeeded in its effort is an understatement. The one-day inaugural event featured some of the retail industry’s best and brightest luminaries, who delivered actionable, impactful data on innovation in retail. The event offered something for everyone, as it featured keynote speaker, Sallie Krawcheck, CEO and co-founder of Ellevest, as well as several panel discussions featuring the executives from female-founded and operated startups, futurists, analysts, and more.
RISE was rich with educational sessions, and here are some of the highlights. During the panel session, “How Data And Communication Are The Real Drivers Behind Successful Innovation And Customer Experience,” Sumaiya Balbale, VP Marketing at Jet.com, stated that marketing no longer solely owns the customer. Indeed, she emphasized that every department, every title, owns the customer, and it’s the role of the entire organization to get to know her better. Janet Hawkins, president and CEO of Opterus, stressed that real-time data must be communicated back to store ops, as that is vital to enhancing the customer experience. Hawkins also stated that not only should store ops teams remain compliant in their daily tasks but also they must remain accountable for the completion of their duties. When asked to comment on 2016 trends, Balbale stressed that customers recognize inauthenticity; as such, retailers must be completely transparent with their messaging. Hawkins advised retailers to stop being territorial with data, as shared data benefits the entire organization.
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Source: http://mobilemarketingandtechnology.com/2016/01/27/its-time-to-rise-a-recap-of-one-of-retails-newest-and-best-events/
