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The Tough Life Of Artists – Can Technology Help More of Them?
Photo Credit: Buck Enni (from Crains)
An artist has a tough life. They have a passion to CREATE their art – be it painting, singing, piano or tap dancing. Yet it’s tough to get people to PAY for their art and/or to make a living from it.
Crains NY writes about this dilemma here.
However, out of the artists profiled the ones who focus on leveraging social media marketing and building content – are winning. To some degree.
“Dina Brodsky, 34, is the rare artist who is making a living from her art while working outside the gallery system. She has built a sustainable business using Instagram, Etsy and, when she took care of her newborn, renting out her studio on Airbnb. “I can control my own career rather than relying on a gallery,” she said. “No one cares about your work as much as you do.””
Instead of just sitting by and waiting for an art gallery to sell her work – she’s using Etsy and Instagram to build a tribe and sell her work directly.
This is a lesson not only for artists – but for small businesses overall.
Social media – is one of the cheapest and quickest ways to build your brand. Leverage it. It’s not easy and it’s not free – it takes your time and most likely buying some advertising – but it can be done. Download my “Social Media 101” presentation here.
The post The Tough Life Of Artists – Can Technology Help More of Them? appeared first on SmallBizTechnology.
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com
http://www.twitter.com/ramonray | http://www.facebook.com/smallbiztechnology [email protected]
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Source: http://www.smallbiztechnology.com/archive/2016/03/the-tough-life-of-artists-can-technology-help-more-of-them.html/
