Preparedness Should Be Marketed like Coca-Cola

(Before It's News)

Preparedness Should Be Marketed like Coca-Cola: September was National Disaster Preparedness Month. Many emergency management programs are now working on other mission areas that might include disaster planning or exercises. But the month of emphasis on preparedness is over, and we won’t concentrate on the topic again until next year.

Is this the right thing to do? Should we have one month of preparedness and 11 months of maintenance messaging on the topic of becoming prepared for disasters? We need to change this mentality.

No matter how prepared you become as a single government or…

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2012-12-09 01:25:18

Source: http://www.backwoodssurvivalblog.com/2012/12/preparedness-should-be-marketed-like.html