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Is The Post Office Mining Your Personal Data?
Image source: Washington Post
The United States Postal Service (USPS) wants to collect data about your personal life and sell it for profit, according to a chief marketer. Data mining is one of just several schemes the money losing agency has hatched in an attempt to save itself.
Among other things, the post office wants to be able to help marketers develop mail tailored to specific individuals, the USPS’s chief marketing and sales officer, Nagisa Manabe, said in a speech at a recent conference called Postal Vision 2020.
In her speech Manabe described a number of ways in which the post office wants to make money in ways that have privacy experts concerned.
“We are not that far from the point where the refrigerator will simply be able to reorder for you,” Manabe said. She described sensors that will monitor how much food is in your refrigerator and then reorder it for you. The letter carrier would then fulfill or bring your grocery order when he or she drops off the mail. “You will see us looking to collaborate with grocery chains across the country. We’d like to experiment with grocery delivery, so that’s one of the areas where we’re looking in earnest.”
Source: http://www.offthegridnews.com/2014/04/30/is-the-post-office-mining-your-personal-data/
