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Why Your Business Needs a Mobile-Friendly Web Site
Mobile devices, like smartphones or tablets, are used to perform the majority of web searches. They are used to look up quick facts, find restaurants or hotels nearby, decide which movie to watch, check Facebook or Twitter, and any number of extra activities the 80% of mobile-owning internet users engage in. There is even a chance you might be reading this article on a mobile device right now. This is, in other words, a very real and very large potential audience for whom your business’s web site should be accessible. Beyond simple accessibility, there are very real search engine optimization (SEO) reasons why you can benefit from mobile friendliness.
It Leads to More Action
The main task of most business web sites is to persuade the audience to take some form of action. This can be a purchase, signing up for a newsletter, or even coming down to the brick-and-mortar location to spend money. As Mobile Marketers notes, 70% of mobile searches lead to the reader taking action within the next hour. Almost three quarters of people who look up a site on a smartphone or tablet are being converted. This is because what people look for on mobile searches is not the same as what they search on a computer. Restaurants, hotels, movie theatres, and similar venues are all searched more frequently on mobile devices when people are on the go. This is an audience who actively want to spend their money, and mobile friendliness means that they can spend it at your business.
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