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7 Content Marketing Tips for Effective Exposure
As any organization is aware, getting the media to take an interest in your products and services can be a challenge. That’s where content marketing comes in. Content marketing is a highly effective tool for getting the word out about everything your organization has to offer.
But even with content marketing, you have to get the media to sit up and take notice; after all, most journalists are bombarded with hundreds of press releases a day. The secret to getting them to notice is an effective content marketing strategy that includes the following.
Pay Attention to Your Industry
Look at the news stories related to your company’s industry and create content based on it. Google Alerts is just one of the many tools available to professionals. Subscribe based on keywords related to your business and follow any blogs and Twitter feeds, which will help you come up with relevant content for marketing purposes. For instance, if your company is launching a new product, find a news story that ties back to it.
Read More: 7 Content Marketing Tips for Effective Exposure
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