Why Apple iPhone 7 sales figure are not revealed
Written By: Jen Robinson
It is a risk that the management of the smartphone giant is not willing to take. Apple CEO Tim Cook announced that Cupertino will not make available the first weekend sales figures for the new smartphones, Apple iPhone 7 and 7 Plus.
The announcement came just before the two new models hit the market. In an unlikely move, the Apple top brass also declined the opportunity to make a triumphant press release after the release of Apple iPhone 7 and 7 Plus.
However, a team of researchers delved into the data of the first weekend sales of Apple iPhone 7 and 7 plus in order to see how many users began using applications on their new sets. This research did not provide the results of direct sales, but it does show the prevalent adoption trend.
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The researchers also used the historical data from the time of launching the iPhone 6S. This served as a kind of performance guide. During the first weekend, Apple iPhone 7 sales picked up more than 1 percent of the iPhone market. IPhone 7 Plus only managed to pick up 0.o percent.
Over a similar period, iPhone 6S had picked up 1.37 percent and 6S Plus had picked up 0.35 percent last year. Obviously, the percentage is down but a point that should be noted here is that Apple has been pushing online sales. Read more…
