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Being tracked and having good habits could mean significant discounts (upwards of 30%) for some drivers, but the Wall Street Journal reports that a lot of drivers simply aren’t willing to take the insurers up on the offer to be tracked for potential savings. source
Insurance companies want consumers to whore themselves for lower rates. If a driver allows the insurance company to install a tracking device, they get cheaper rates. Some consumers love the idea; others hate it.
The Consumerist describes the situation like this:
A longstanding complaint against auto insurance is that it sometimes lumps in drivers based on things — like location, type of car, and age — that may have little-to-nothing to do with a particular driver’s behavior or history. In recent years, some insurers have begun offering drivers a way to get more personalized rates by allowing the insurance company to track their vehicular movements, but many American consumers simply aren’t willing to share that information.