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Online E-Commerce Driven By Mobile Phones; Changing Dynamics?
According to a recent survey by online ecommerce company eBay, Indians are now regularly making purchases using their mobile phones.
Mobiles have surely become ubiquitous just by their numbers. Additionally, they have reached places where even Banks couldn’t. Under such circumstances, it is no surprise that mobiles are becoming the preferred medium to shop. Add to it the various payment-centric innovations should make mobiles the ultimate shopping tool.
Given the rapid proliferation of mobile phones, people are now easily accessing Internet & buying on the go. Moreover, the telecom companies are supporting the same with better Internet capabilities. As mobile devices become as powerful as desktops, their usage in our daily lives will increase many-folds.
eBay conducted a survey across 4,500 users & an astonishing 68% confirmed they shop online using their phones. Furthermore 84% of them admitted to checking prices via their phones before making an offline purchase. This comes as no surprise that over 94% of Indians are now regularly on the Internet, using their smartphones. In fact a recent survey has confirmed India to be ahead of USA in terms of mobile Internet usage. Interestingly, after email and social networking, shopping is our third most preferred activity.
It’s not just eBay, but other companies are now realizing the power of the mobile phones to drive online commerce. Recently companies like Snapdeal designed a special shopping app, just for mobiles. Even offline giant Tata Croma setup shop online. With Banks & even Govt. supporting such initiatives with options for secure payment , it is no wonder people enjoy buying online while on the move.
Do you think this growth will be sustained in the future?
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