Porsche Design Window Installation – Milan (Video)
Addicted To Retail (ATR) presents: Porsche Design Installation by dfrost.
A window installation for Porsche Design in La Rinascente – the most famous shopping mall in Milan – combined vibrant LED lights and products in a unique way. Porsche Design suitcases were positioned in three open showcases, surrounded by dynamic red and white LED lighting that not only caught attention of passers-by, but illuminated the products on display. The project was realized by dfrost, a design agency in Stuttgart with fresh ideas, clear statements and passion for detail. They created the entire concept behind Porsche Design’s special window in Milan, plus did the window and in-store campaigns worldwide.
The installation combines the famous technical know-how of Porsche with the clear and minimalist aesthetic of Porsche Design – the brand’s branch for high-end accessories. The two are synergized together in the installation which dynamically lights the space, products and surrounding shopping mall strip.
Watch video below.
Porsche Design – La Rinascente Milan from dfrost GmbH & Co. KG on Vimeo.
via fram3
(ATR) – Dedicated to the experience of shopping
2012-07-31 04:46:27
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