MoMA Design Store at GYRE Omotesando Shopping Centre – Tokyo
Addicted To Retail (ATR) presents: the MoMA Design Store at GYRE Omotesando Shopping Centre in Tokyo, Japan.
The Museum of Modern Art’s first retail store location outside of the United States is located in Tokyo’s bustling Omotesando district. The store features MoMA’s signature selection of merchandise, including MoMA-exclusive products and items represented in the Museum’s design collection.
The GYRE Omotesando Shopping Centre which house this gem was designed by Dutch architects MVRDV. Gyre, also known as The Swirl, is generated from five identical rectangular floor plates that are rotated on a vertical axis and then trimmed to fit the site on Omotesando street. Besides the big names and ground floor tenants, Chanel and Bulgari, the building houses the first Asian branch of the MoMA Design Store and a large shop for Martin Margiela. Higher up there are smaller shops like a hair dress salon, an exclusive watch shop etc. The top levels contain a series of different restaurants. The interiors of the shops are designed by the different tenants.
From the Gyre website: “A building in the shape of a gyre is a body in motion, with a magnetism that exudes energy. Our hope is to become an incubator of a new way of shopping, thoughtfully, in a way that becomes a force for good. GYRE connects with you and connects you to the world.”
Location
MoMA Design Store (Tokyo)
GYRE Omotesando Shopping Centre
5-10-1 Jingumae
Shibuya-ku Tokyo
150-0001 Japan
T +81.(0)3.3498.6990
(ATR) – Dedicated to the experience of shopping
2012-08-16 10:24:56
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