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Yatra.com Bullish On Acquisitions; Aims To Increase Its Hotel Segment
There are very few companies that go from a startup to a huge turnover organization in a short span of time as Gurgaon based online travel agency yatra.com has done it in. Founded just in 2006 by Dhruv Shringi, Manish Amin and Sabina Chopra, yatra.com has done it all; raised funds, invested back and undertaken acquisitions as its corporate strategy. With 30 percent share of the total online travel related transactions and the tag of being the second largest travel website, yatra.com is an enterprise in entirety.
In the past eighteen months, yatra.com has made four acquisitions; the last of the lot being travelguru.com from Travelocity global. It was a market move to increase revenues and expand the base of operations but it was also a well devised strategy to one up makemytrip.com, the forerunner in Indian competition. The company, known to make acquisitions in cash and in full, hopes to increase the customer base from one million to six million and extending its hotel segment. It is now reported that the company plans to continue the trend by making another set of acquisitions by 2014. “We are aiming to double our revenues from the present Rs 3,500 crore to Rs 7,000 crore in next five years,” Pratik Mazumder, Head of Marketing and Strategic Alliance, Yatra.com has said.
The company generates 70 % revenues from flight bookings and 30% from holiday packages and plans to even it out so the acquisitions could involve companies having holiday packages and hotel booking segments at the core of their operations. Yatra.com has received a lot of funding since its conception.
The website’s competition in Indian market is finding it hard to keep up with yatra.com and it’s going to get harder in times to come.
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2012-08-31 05:26:56
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