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Can Lawyers Use Marketing To Get More Clients? Should They Test Online Marketing?
I have a lot of friends who are business coaches, many who are marketing gurus, a handful who are small business writers, but I don’t have too many friends who are lawyers.
Lawyers scare me. You need them, but they always find something “wrong” with what you’re trying to do. I say this jokingly of course – a good lawyer IS PAID to find every conceivable hole in the agreement you are trying to structure to protect you NOW and in the FUTURE. At a few hundred dollars per hour, for most lawyers, they’re not in the $25 – $50 an hour rates I’m used to dealing with for many projects.
One thing that I do know about MANY lawyers serving small businesses is that they get most of their business through word of mouth referrals. I wonder, however, could lawyers increase their business if they did more (or better) marketing campaigns?
My friend Nina Kaufman, writes at Ask The Business Lawyer.
Out of the thousands of folks who read her insight, are all clients? Of course not. But she’s never the less extending her brand and all she needs is some of them who read her insight, to be clients, for her to be successful.
Beyond just email marketing and blogs, I think that more lawyers should consider NURTURING their prospective clients. One of Infusionsoft’s thousands of customers is a lawyer and he’s a great example of a small business owner who has about a 100% close rate on each new business as by the time the new customers actually meets with him, he (the customer) has been fully educated in a nurture campaign.
Here’s another tool that you (if you’re a lawyer) might want to consider.
Avvo Ignite Starter: Hassle-free search and mobile optimized website for attorneys who are just starting to build their practice online or that need a more effective web and mobile presence. In addition to the website, it includes site activity reports, listing submissions to directories, and access to legal marketing experts.
Avvo an expert-only legal Q&A forum and directory (http://www.avvo.com), recently announced the launch of Avvo Ignite.
Avvo Ignite Starter: Hassle-free search and mobile optimized website for attorneys who are just starting to build their practice online or that need a more effective web and mobile presence. In addition to the website, it includes site activity reports, listing submissions to directories, and access to legal marketing experts.
Avvo Ignite Suite: A complete and secure cloud-based client conversion and tracking solution. Key features of the Avvo Ignite Suite include:
Marketing Intelligence Dashboard: Know which marketing channels and campaigns are truly generating new clients business – not just leads
- Contact Management Dashboard: Track the progression of every contact from first click or call to becoming a new client
- Mobile Contact Alerts & Reminders: Track contacts in real-time and respond quickly whether on the go or in the office
- Automated Response System: Lock in and close contacts before they look elsewhere
- Online Credit Card Payment: Get paid faster by giving clients the ability to pay for services from your website
- One-Click Contact List Export: Easily transfer information about contacts into a CRM system or address book
- Search & Mobile Optimized Website: Improved or expanded web presence to generate more incoming prospects
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com
http://www.twitter.com/ramonray | http://www.facebook.com/smallbiztechnology
[email protected]
Small Business Technology Tour (Fall 2011)
http://www.smallbiztechtour.com
* Mountain View * Salt Lake City * Boston * Chicago * Atlanta
2012-11-23 23:06:14
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