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Expect More Mobile Payment Partnerships
There will be an increasing number of partnerships in the mobile marketing and mobile payments industry, Matt Cicciari director of product marketing for Merchant Warehouse, told Mobile Marketing & Technology today.
Cicciari will be a member of the device panel for the Mobile Marketing & Technology Spring 2013 Mobile Payments Conference, April 10-11 at the Helen Mills Event Space and Theater in New York City.
There are so many different technologies with different NFC wallets and QR codes, different loyalty options, digital couponing, etc., that the partnerships enable companies to offer a unified solution for merchants. The merchants need these different services and offerings, but the merchants are focused on running their businesses. The partnerships offer a way for merchants to have one source for multiple needs.
That’s the idea behind Merchant Warehouse as well; the company provides a one-stop shop for merchant payment and related needs.
Cicciari added that loyalty solutions need to encourage a customer returning to a business, not offer steep discounts up front like “daily deals” that offer steep discounts, encouraging a one-time buy, but do little to encourage ongoing business.
Various pieces of the mobile payments will continue to move forward, but the industry needs to continue to work together, Cicciari said. If companies seek to go it on their own it will stunt industry development and could spell financial trouble for those firms that seek to work independently rather than with industry partners.
2013-02-21 15:02:11
Source: http://mobilemarketingandtechnology.com/2013/02/21/expect-more-mobile-payment-partnerships/
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