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InMobi Introduces New App Store Distribution Tool App Publish For Android
Leading Mobile ad network InMobi has launched App Publish, a free distribution platform that can publish an app to more than 130 Android app stores, with just a few clicks. The free app allows Android developers to publish their apps across global app stores.
According to InMobi, using alternate app stores can bring thousands of downloads for developers, and with so many app store options (including GetJar, Mobango, Slide Me and a host of Chinese markets) open to you, it will surely help developers monetize their apps with more success. Developers will be able to reach millions of users in new markets and manage a global presence without having to navigate different international laws, differing visual and informational requirements, tracking and reporting challenges and the arrangement of revenue collection. Payments and payouts are arranged through the platform. As for now, the App Publish app will stay restricted to Android app stores although more platforms may get added in the future.
“Paying for position and app discovery on Google Play is becoming increasingly expensive and ultra-competitive. The launch of App Publish serves to meet the mass desire from app developers to compete in multiple channels. Early beta testers of App Publish have seen 30 per cent more downloads through these new app store channels,” said Girish Prabhu, head of product management for developer platforms at InMobi.
The platform is the first product to come out of InMobi’s acquisition of Metaflow Solutions, an app management and distribution startup it bought last year for an undisclosed sum. InMobi also bought Overlay Media, a UK-based mobile data analytics startup in January this year.
Mostly known for its mobile ad network, which touches 578 million consumers across 165 countries, InMobi has offices across the globe and is financially backed by the likes of SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. It currently delivers more than 100 billion ad impressions a month. With App Publish it will further get access to tonnes of new publishers and apps to target ads on.
Link | App Publish
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2013-03-28 06:03:23
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