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The 10 Most ‘Christian-Friendly’ Businesses In The US Were Just Revealed- Some Will Stun You
An organization call Faith Driven Consumer (FDC) has released it first, of what it promises to be, annual Faith Equality Index, which measures how faith friendly major corporations are.
On its website, the group indicates that there are 41 million Americans who strongly identify as Christian and encourages them to engage in a boycott by supporting companies that respect their views with the $2 trillion they spend each year.
In order to rate over 100 of the nation’s largest companies, FDC developed a rating system, which relies on multiple factors, the Washington Times reports:
The Faith Equality Index ratings are based on publicly available information and corporate answers to the survey in four areas: public commitment to faith-driven consumers (35 points), faith-compatible corporate actions (30 points), equal application of equal protections (15 points) and corporate competency in the faith-driven consumer market segment (20 points).
Some 140 companies, representing 334 brands, were covered in the debut survey.
Based on these indices, the top 10 ranking companies were: 1) Chick-fil-A, 2) Hobby Lobby, 3) Interstate Batteries, 4) Ball Park, 5) Hillshire Farm, 6) Jimmy Dean, 7) Sara Lee, 8) Tyson Foods, 9) Cracker Barrell, and 10) Walmart.
Chick-fil-A CEO Dan Cathy made headlines in 2013 when he stated his support of traditional marriage. Hobby Lobby successfully sued the Obama administration in 2014, winning a religious exemption for companies that oppose providing abortion inducing drugs through their health insurance plans.
Coming in at the low end of the Faith Equality Index were “Bank of America, Microsoft, DirecTV and Unilever, which makes such products as Lipton Tea and Ben & Jerry’s Ice Cream,” according to the Washington Times.
Chris Stone, the founder of Faith Driven Global said:
We congratulate the inaugural leaders and look forward to working with them, and the other rated brands, in the coming months—helping them all progressively improve their scores. We recognize that many brands still have a long way to go in welcoming, embracing, and celebrating Faith Driven Consumers at parity with their other diversity communities, and are diligently working with all brands as they seek to understand and embrace this key constituency.
The group created a video featured on its website, which explains how the faith community can have an impact in the marketplace noting that 70 percent of Americans identify as Christians. Through how they choose to spend their dollars, the video promises, “Together we are showing companies how Christians want to be treated.”
h/t: Independent Journal
Source: http://www.westernjournalism.com/the-10-most-christian-friendly-businesses-in-the-us-were-just-revealed-some-will-stun-you/
