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Sher Singh Launches Special Tricolour Collection In-Sync With The Independence Day Fever
Shersingh.com has launched a special tricolour collection keeping in mind the Independence Day celebrations in the country.
Sher Singh has launched as a collaborative effort between global design experts from New York and New Delhi, manages to bring the perfect blend of Indian aesthetics and International quality to its patrons. And this exactly what they’ve managed to do with this range of Independence Day inspired clothing. They are also urging consumers to share their feeling of patriotism on Twitter by using the #ProudIndian hashtag.
Previously too, Sher Singh has made attempts to connect with its customers by launching a campaign aimed at the larger good. The campaign in question, #BEASPORT brought together Indian sportsmen and celebrities to raise awareness about under-privileged kids in the country.
Recently, Sher Singh also made attempts to better the user-interface of its site which would improve and better the shopping experience of its customers. In an earlier post we reported how they are revamping their look to make sure that customers come back to shop on the site time and again.
Given the promotions, back-end changes and campaigns that Sher Singh has been involved in, this e-commerce site is looking to not only sell its products to the consumer but to build a sustainable brand and thus relationship with its patrons.
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2012-08-16 08:13:00
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