Visitors Now:
Total Visits:
Total Stories:
Profile image
By Wat Blog - Connecting Web - Advertising - Technolog (Reporter)
Contributor profile | More stories
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Kiora Inc Gets Funded By Intertrust, Looks Poised To Re-Script Video Rental Business

Wednesday, November 21, 2012 6:31
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Piracy and the dependence of torrents, has actually downgraded the video rental services that were initiated in the few years in India. Be it BigFlix, like NetFlix, or the online streaming services being hosted by Spuul: none have the steam to sustain the harsh demographic taste in India – at least for now. However, if Intertrust Technology Corporation’s new found love for Kiora Inc is well placed – this things can take a new direction altogether.

Kiora Inc, a company started as Bluebox Media technologies has received an undisclosed amount in funding from Intertrust. Intertrust, a prominent entity in the development of DRM and other computer technologies – with over 300 patents worldwide, has been off late making some foray into venture capitalism. As per the statement by Intertrust CEO Mr. Talal G Shamoon, the company applauds the distribution plan and strategy of Kiora, apart from the impeccable technology that they have built.

To set is on a plain paper for the layman, Kiora will set up kiosks from where customers can rent their videos. They can be taken into a conventional flash drive and this content can be viewed on a special Set Top Box, which comes for barely $20. The video would be protected against piracy and cannot be opened by another method except the Set Top Box. This is being executed based on the Marlin Digital Rights Management technology which is incidentally the brainchild of Intertrust. The target customer for Kiora is mainly the immigrant crowd in countries, especially in the West. The program is in pilot in the Silicon Valley. Given the rarity of availability of ethnic movies and content in video rental libraries across the West, the company has hit a nice sweet spot for its business agenda.

Kiora Inc is also positioning itself as the ultimate video content distribution and delivery system for such video publishers too. It is charting out plans to obtain associations, licenses and the en-to-end delivery cum DRM network for media and entertainment publishers. This is especially being aimed at countries like India and China where there is very low penetration of internet and low bandwidth in internet speeds too.

With offices in Hyderabad and Sunnyvale, California – the next geographical expansion plan for the company lies in transcending the services to Middle East, Africa, South East Asia and China. Ethnicity is an important constant in countries, especially with a high brain drain index all around the world now – and this is the initial point of consolidation for this company.

Image Courtesy |  hippestphone

Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency


WATBlog is India’s Best Blog Of 2009 and is owned and managed by WATMedia Pvt Ltd a Digital Media Company that aims at being the thought leader in the space by Connecting the Web, Advertising and Technology (WAT) Industry in India.



Source:

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.