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Goibibo Introduces Travel Guide On Its Website
Goibibo.com has launched a new feature on their website called Travel Guide. The company is hoping that users will save time and effort by checking out their travel guide online rather than hunting and comparing holiday destinations on search engines. Basically, the travel guide is a curated list of destinations in India.
Here’s how it looks.
The map gives a visual of all the holiday destinations in the country. Hovering over a pin brings up a pop-up which gives a brief description of the place. You can click on this pin if the place piques your interest. The place can be searched using filters like Beaches, Hill Stations, Wildlife, Adventure etc.
Clicking on a featured destination gets you to a profile page where information about the destination is listed. The section gives out information about the tourist attractions, weather, directions, holiday packages and hotels. The guide has a hundred and one destinations listed but this number could soon be six hundred according to Goibibo.
Ankit Rastogi, Business Head at Goibibo spoke about the Travel Guide,
“Firstly, I would like to make it very clear that the Goibibo travel guide is the combined effort of many individuals and teams and it’s to their credit that we are launching a clean, attractive and insightful travel guide. With over five hundred thousand users out there, we have a commitment to quality as well as a trust quotient that we have to fulfill. With so many options available, there are bound to be mixed feelings about another travel guide. Yes there are a number of options out there and content is king and but stale content is not. Also, rather than an internet researched travel guide we have got actual travel industry guides and tour leaders on board. I figure the Goibibo travel guide will make a difference”.
This is a decent effort by the Goibibo folks to provide more value to their customers by giving them additional information in one place rather than have them trawl all over the web to find holiday destinations. I like how it hooks the user up with options like Hotels and packages but is not very in-your-face about it. More space is given to information and pictures rather than the services that the company provides.
Website | Goibibo Travel Guide
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2012-12-11 13:01:19
Source: http://www.watblog.com/2012/12/11/goibibo-introduces-travel-guide-on-its-website/
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