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Flipkart Follows Amazon, Launches One Day Delivery For Rs 90
Last week Amazon introduced ‘One day delivery’ in India for a cost of Rs 99. Now, Flipkart which currently is the biggest rival of Amazon has rolled out next-day shipping guarantee for Rs 90. Dubbed as ‘In-a-day Guarantee’, Flipkart is offering this facility in Delhi, Noida, Mumbai, Chennai, Bangalore, Pune and Hyderabad. The big daddy of e-commerce will soon expand this service to cover more cities.
In order to avail the service, customers have to place an order before 6pm on the previous day and pay an additional charge of Rs 90 per item.
Speaking about the launch, Ravi Vora, Senior Vice President – Marketing, Flipkart.com said, “We have had a lot of customers requesting urgent deliveries, for reasons ranging from occasion-led gifts to pre-travel shopping. But given the large volumes that we handle it wasn’t feasible to address them on a case-to-case basis. We have now built the capability into our supply-chain and can now offer it as a guaranteed feature. This value-added service is available to consumers who need it – making online shopping a viable option even for last-minute purchases. We hope this will further accelerate the adoption of e-commerce in the country.”
Flipkart, one of the country’s largest online retailers has been very active this year after launching Android and iOS apps. Also, the company secured $160 million from new investors in October this year.
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Source: http://www.watblog.com/2013/12/11/flipkart-follows-amazon-launches-one-day-delivery-for-rs-90/
