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India’s InMobi To Monetize Chinese Gaming Co. CocoaChina’s Entire User-Base
Mobile Ad Network Company InMobi has signed a deal to with Chinese gaming company CocoaChina to monetize its user base.
The strategic partnership between InMobi and CocoaChina, owner of the Fishing Joy app franchise, will offer a vast opportunity for InMobi to expand substantially to the neighboring country and tap into the vast user base (100+ Million) of CocoaChina. InMobi’s primary responsibilities include app monetization and revenue maximization. The partnership also extends to CocoaChina’s parent brand, Chukong Technologies, a large mobile gaming publisher in China. The confirmation of the same came from Li Jian, Director of Inventory, CocoaChina,
“This partnership will help us to better monetize our user base of over 100 Million game consumers through features such as a Library of Ad Formats, Analytics and Access To Advertisers worldwide. We also aim to attract more developers to our platform as a result of this partnership.”
Interestingly, InMobi is confident that CocoaChina will be the one benefiting more. Jayesh Easwaramony, VP, business development, JAPAC, InMobi, commented on the developments,
“The partnership will enable CocoaChina and its developers to benefit from InMobi’s market access, technology and monetization capabilities. The partnership will also aid developers as they approach the Chinese market, while aiding CocoaChina to increase its global footprint in the West.”
It will be important to mention that InMobi has also partnered with Japanese instant messaging app LINE, as well as Korea’s Kakao Games. Additionally, the company launched InMobi SmartAds, a new ad format that has the ability to include Live Feeds into Rich Media Ads, paving way for high interactivity and live feedback about and during advertising.
As an Indian Company (with a dual presence in USA), entering China and helping a Chinese company to better monetize its user–base, is indeed a significant occasion. This is because, owing to the booming Indian mobile segment, multiple foreign companies including chat clients, internet browsers and other app makers are launching, as well as promoting their creations here. But this shows a reverse trend that just might be a start to Indian companies aiding Chinese companies. What do you think?
Image Source | mobile-ent
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Source: http://www.watblog.com/2013/12/06/indias-inmobi-to-monetize-chinese-gaming-co-cocoachinas-entire-user-base/
