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Pernod Ricard looks to mobile to boost sales – Marketing Week

Friday, August 31, 2012 5:40
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Marketing Week
Pernod Ricard looks to mobile to boost sales
Marketing Week
Pernod Ricard is using mobile marketing to target consumers with point of purchase promotions in a bid to be “front and centre” when consumers are buying drinks in pubs, clubs and shops. pernod ricard. The company is piloting the mobile scheme in

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