Visitors Now: | |
Total Visits: | |
Total Stories: |
Story Views | |
Now: | |
Last Hour: | |
Last 24 Hours: | |
Total: |
Google has released a report titled ‘Students on the Web’ which reveals over 60% of Indians aged 18-35 primarily use the online search to gather data about education & courses.
The education sphere is growing rapidly. Add to it, the young population of India & we get a potent mix of dynamic generation wanting to stay ahead in the race. Google India’s MD & VP Rajan Anandan says, “Our core objective behind compiling the study was to understand the impact internet is having on this young population with regard to education-related decision-making.”
Though the education related queries are on the rise by 46% Year on Year (YoY), students have shown preference only to the traditional courses with Information Technology & other vocational courses receiving 44% of the queries, followed closely by Engineering at 40% & remaining 16% queries were for Management courses.
While we could speculate students were searching for course & college details; the actual reasons behind the searches were revealed only after TNS Australia combined the online search patterns with offline surveys conducted in the prime metros of India.
Following are the actual reasons:
India is home to some of the top most educational institutions dating back almost a century. Such educational campuses have somehow lagged behind when it comes to publicizing their details online. Specific details like courses, teachers, campuses, hostel facilities are rarely available online. Ironically, most of such information is found on forums or third-party websites & applications that take the effort to collate the same. Hence students end-up searching online to find snippets of useful information.
We dug a little deeper & India’s most searched for terms, on both desktop and mobile platforms were as follows in order or priority:
Universities:
IIMs:
IITs:
While others are taking the effort, should colleges build-up their online reputation?
Looking For A Social Media Agency?? – Contact WATConsult – India’s Leading Social Media Agency
WATBlog is India’s Best Blog Of 2009 and is owned and managed by WATMedia Pvt Ltd a Digital Media Company that aims at being the thought leader in the space by Connecting the Web, Advertising and Technology (WAT) Industry in India.
2012-08-10 00:20:35
Source: http://www.watblog.com/2012/08/09/indians-search-mainly-about-education-google-report/