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Tyroo Direct Announces The Launch Of Its Mobile Performance Product Offerings.
“The Web is the last frontier for competition” or so used to go the saying. With the meteoric rise of the Mobile Web, we may have to alter that statement. More and more brands and agencies are recognizing that, the latest being Tyroo Direct, India’s largest performance marketplace. Tyroo’s mobile performance solutions will enable existing and new advertisers to scale their digital marketing campaigns by being visible on all screen types- web, tablets and mobile.
Tyroo Direct, along with Tyroo Audience, is part of Tyroo, who started operations in India in 2006 and is said to be the largest Indian digital media network. Tyroo, who acquired DGM India four months ago, seems bullish about the future.
Siddharth Puri, Business Head for Tyroo Direct said “We have already established our leadership in the performance marketing space and our mobile performance product portfolio is escalating our commitment towards performance on both web and mobile. With the average mobile ad spend growing over 17% y-o-y, the market opportunity is immense and Tyroo Direct is equipped to take the lead. Our mobile performance solutions will enable businesses to scale-up and achieve higher ROI’s. For instance, Tyroo’s Click to call is already enabling assisted commerce in India while RAPID is tuned for our advertisers need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer.”
By implementing Mobile Performance Marketing Campaigns to some impressive results, Tyroo Direct has worked and advertised for brands like Snapdeal.com, ICICI Lombard, FutureBazaar.com, Times of India, Star TV, Mydala, Zovi, MakeMyTrip and Tata AIG, amongst others. Tyroo Direct is said to be amongst the top 3 customer acquisition channels for 9 out of 10 leading performance advertisers in India.
By launching their mobile performance offerings, Tyroo is able to track campaigns across the hundreds of millions of web enabled mobile phones across the country. How this affects mobile marketing campaigns in the months to come will be interesting to watch.
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2012-08-10 00:20:40
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