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Viraliti Aims To Become The First Professional Ad Network For Pinterest
Social Media networks are the new heaven for marketing personnel & brand managers. Thanks to the wide-spread appeal & often the craze associated with it, companies have a much wider & actively interacting base to put forth their messages. Additionally, many a times, such cleverly put forth messages go viral & offer an immense tactical advantage to the advertisers. In simple words, the users or subscribers themselves promote the message & the brand with no additional input or expenditure by the advertisers.
Pinterest is one such phenomenon. With a simple visual driven platform, this social network has grown significantly in the last few months. Incidentally, it is also rivaling some of the established & long term players through its sheer simplicity & appeal. Agreed that its affiliation is far more in the fairer gender, it is nonetheless a force to reckon with.
Surprisingly, despite driving the economies up, unlike Facebook & others, the company apparently still doesn’t have an exclusive ad-network of its own. Under such circumstances, ad managers are left to fend for themselves & devise individual strategies about ad dissipation & management. Coming to the aide of this growing crowd, Viraliti, an ad-management network has come-up with a solution to offer one-of-its kind ‘Pay Per Click’ (PPC) ad network on Pinterest.
How does it work?
Viraliti works with influential Pinterest users (having 1000+ followers) who endorse brands by pinning images to their personal boards from the available ad campaigns on Viraliti. Thanks to PPC, brands pay for only valid clicks that these sponsored pins generate. Even Pinterest users earn per click and there is no guessing required while setting the cost of a sponsored pin. Once brands create display ad campaigns and set their campaign description, Viraliti offers a completely transparent way to decide budget spending limits via PPC.
So far the company is targeting mainly the US market wherein Pinterest usage is more prominent. However, once the social network enhances its adoption in other countries, companies all across the globe could take advantage of a professionally managed ad-network for the platform, which so far, did not have any.
Do you think Pinterest has started to appeal to Indians?
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2012-11-12 07:38:01
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