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Hungama Digital Services Bags Social Media Accounts of Timex and Helix
Hungama Digital Services is now going to handle social media, media buying as well as applications for Timex India as well as for its youth brand Helix.
This announcement comes shortly after the launch of Helix’s e-commerce website – helixwebstore.com – that is going to be integrated with the soon-to-be-launched Timex India e-commerce website.
In early June, JWT, wholly owned company of WPP PLC acquired a 51% stake in Hungama Digital Services. The former’s interest in the latter was fuelled by two factors. One, the rapidly growing Indian digital and online shopping scenario is an attractive market and WPP PLC wanted to enter this market with the assistance of an established company. Secondly, the fact that Hungama Digital Services caters to an impressive list of clients – names include Mahindra & Mahindra, Bacardi, Tupperware India , Britannia Industries, to name a few – made it an appealing buy.
The fact that Hungama has been able to bag this account as well does not come as much of a surprise. Their competence in the services they provide has been proved by their receiving the Preferred Marketing Developer Badge (PMD) from Facebook. This badge is given to a company whose efforts have borne fruits not only for their clients but for Facebook as well.
The MobiSur initiative – ‘a truly digital talent hunt’ – that was planned by Hungama with Shankar Mahadevan and Vivel Face Wash, the now revamped ArtistAloud.com, or the 50:50 JV with Aptech simply titled Aptech Hungama Digital Education that aims to provide educational content on mobile phones, are only some of the out-of-the-box properties worked on by Hungama that have helped set the company apart from competitors and have, most importantly, helped clients to further their digital presence and engage with the consumers.
With a new account under its wings, Hungama has yet again set itself the task of delivering innovative services and solutions to Timex and Helix. Time will tell how and what they deliver.
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2012-08-16 08:13:08
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