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RedQuanta Gets Seed Funding From Blue Ventures, IQ & Others
RedQuanta, a Mumbai based company has managed to get seed funding from India Quotient, Blume Ventures and a few angel investors. Though the exact quantum is undisclosed, industry insiders speculate it could be close to US$ 1 Million.
India Quotient is an early stage investor which was founded recently by a group of entrepreneurs from different fields. Additionally, Blume Ventures typically picks up companies at their very nascent stage & which tend to have a very unique business game-plan. RedQuanta too, comes in that category. The company conducts undercover performance audit through ‘Mystery Shopping’ sessions. The process requires picking-out, designating & sending buyers to shop in the targeted premises. The ‘agents’ observe the sales & service staff for various parameters of customer service & satisfaction. Aspects like prompt service, courteous behavior, pro-activeness are observed & later graded on a numeric scale.
Mystery shopping can discover human causes of success or failure, which otherwise, are almost impossible to calculate objectively. Furthermore, since the mystery shoppers appear like ordinary customers, this method can effectively maintain complete secrecy about the audit.
RedQuanta conducts the selection process of mystery shoppers online & was setup merely two months ago by Pankaj Guglani, who was earlier with Zapak Digital Entertainment as Business Head. The concept though, was brewing from 2010. So far, RedQuanta has managed to secure about 50 clients. “Our unique and result-oriented approach has won us not just clients, but advocates who truly see us as partners helping them continuously improve their business processes” says a statement on the web-site.
Do you feel ‘Mystery Shopping’ truly helps in discovering & subsequently rectifying problems?
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2012-08-16 08:13:10
Source: http://www.watblog.com/2012/08/16/redquanta-gets-seed-funding-from-blue-ventures-iq-others/
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